November 9, 2022 | Publication
Consumer Confidence in Public and Private Organizations to Use Their Digital Health Data Responsibly
Interactions with wearable devices, smartphones, and social media generate user data, which can reveal sensitive health information. Those data can be used to improve individual and community health, but also raise security and privacy concerns. Given potential benefits alongside substantial privacy risks, it is important to evaluate how consumers view organizations and entities that collect and re-use their personal digital health data. We surveyed US consumers to assess their confidence in sixteen public and private organizations to use their digital health data responsibly.