The role of altruism in the acceptance of novel preventive healthcare technologies like vaccines has not been thoroughly elucidated.


We 1:1 randomized n = 2004 Amazon Mechanical Turk (MTurk) participants residing in the USA into a control or treatment arm with vaccination decisions framed altruistically, to elicit their preferences for COVID-19 vaccination using web-based discrete choice experiments. We used conditional and mixed logit models to estimate the impact of framing decisions in terms of altruism on vaccination acceptance.




Emmanuel F Drabo, Marcella A Kelley, Cynthia L Gong, Appealing to Americans’ altruism is not enough to nudge them to accept novel vaccines, Journal of Public Health, 2024;, fdae048, https://doi.org/10.1093/pubmed/fdae048