Why doesn't healthcare in the US improve in quality while becoming more affordable, as we see in other industries? Join us for an enlightening discussion with James (Jim) and Robert (Bob) Rebitzer, authors of "Why Not Better and Cheaper?" We explored the unique challenges of healthcare innovation in the US, discussing why there's a lack of incentives for cost-reducing innovations and the ease of profiting from low-value innovations. The Rebitzers also shared their perspectives on directing healthcare innovation towards more efficient and cost-effective solutions. This is a crucial conversation for anyone interested in the future of American healthcare.



Robert Rebitzer

Robert (Bob) Rebitzer

Senior Advisor, Manatt Health

Robert S. Rebitzer advises health systems, academic medical centers, health insurers, government, and philanthropies on ways to improve the quality and lower the cost of healthcare. He is a senior advisor at Manatt Health and a Distinguished Career Institute Fellow at Stanford University. Formerly, he was a partner in the healthcare strategy practice of Accenture and a Vice President of UnitedHealth Group. He has also served as an advisor to the California Healthcare Foundation, Stanford University's Clinical Excellence Research Center and the Stanford's Byers Center for Biodesign. He is currently chairman of the board of El Camino Health System.

James Rebitzer, PhD

James (Jim) Rebitzer, PhD

Professor, Boston University

James B. Rebitzer is the Peter and Deborah Wexler Professor at Boston University's Questrom School of Business where he was founding chair of the department of Markets, Public Policy, and Law. Formerly, he was the Mannix Professor of Healthcare Finance and Economics and Chair of the Economics Department at the Weatherhead School of Management at Case Western University. He is a research associate at the National Bureau of Economic Research and a research fellow at the Institute for the Study of Labor (IZA). James has received The Health Care Research Award from the National Institute of Health Care Management and the Kenneth J. Arrow Award from the International Health Economics Association.


Emilia Simeonova, PhD

Emilia Simeonova, PhD

Carey School of Business

Johns Hopkins University 

Mario Macis, PhD

Mario Macis, PhD

Carey Business School

Johns Hopkins University 


Conversations on the Business of Health
Webinar Series

This event is part of a larger series on 'Conversations on the Business of Health,' which will be one-hour webinars that will engage leaders in business and academia. We will explore questions such as:

  • Should companies invest in their employees’ health?
  • Are companies responsible for the health consequences of their products?
  • Will artificial intelligence actually advance health?
  • How can business offer healthcare in novel settings?

Moderated by faculty members and jointly hosted by the Bloomberg School of Public Health, the Carey Business School, the School of Nursing, and the School of Medicine, the series is open to all. Indeed, we invite you to spread the word as we seek participants both inside and outside of Johns Hopkins, including the business world.

Seminars will be on a Friday from noon to 1 p.m. unless otherwise noted.