Social distancing measures have been deployed by governments around the world to mitigate the spread of COVID-19. However, these measures also impact physical, mental and economic well-being, creating difficult trade-offs for policy-makers and societies. Which is preferable: intermittent and strict social distancing measures or temporally consistent, moderate physical distancing measures? To start the conversation, Dr. Fitzpatrick shared results from her recent study “Strict Physical Distancing May Be More Efficient: A Mathematical Argument for Making Lockdowns Count”."