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Impact of Direct-to-Consumer Advertising on Outpatient Care Utilization

There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In this paper, we inform this debate by examining the effects of DTCA on office visits, as well as treatment courses resulting from those visits, for five common chronic conditions (hypertension, hyperlipidemia, diabetes, depression, and osteoporosis). In particular, we examine whether office visits result in use of drug therapy and/or continued office visits over time.
Events

HBHI Work-in-Progress Seminar Series: Emma Kalish and Matt Eisenberg

Serving as incubator for bold new ideas, the WIP seminar provides an internal venue for Johns Hopkins scholars, both students and faculty, to present initial stage research and to receive feedback from an interdisciplinary audience. By pooling the collective subject matter expertise of Johns Hopkins faculty, the WIP series accelerates and enhances new research.