Publication Understanding consumer behavior in the metaverse Haiyang Yang in Handbook of Qualitative Research Methods in Marketing: Second Edition
Publication Medicaid Adapts to Extreme Heat: Evolving State-Based Coverage of Home Air Conditioning Alene Kennedy-Hendricks in Environmental Health Insights
Publication On the motivation for pharmaceutical manufacturer coupons: Brand loyalty or customer acquisition? Jason Brian Gibbons, Manuel Hermosilla and Antonio Trujillo in Health Services Research