Manuel Hermosilla, PhD
Assistant Professor
Johns Hopkins Carey Business School
Manuel Hermosilla is an Assistant Professor of Marketing at the Carey Business School. He is an empirical researcher with rooting in economics and quantitative marketing. In his research, he has studied diverse aspects of new product innovation with a focus on the biopharmaceutical and Hollywood industries. His ongoing research focuses on the interplay between patenting and drug development, as well as on different aspects of pharmaceutical drug consumption in emerging markets. At Carey, he teaches the course, Customer Analytics, a hands-on class that teaches students how to leverage big data to aid in the design of marketing actions. He previously has taught New Product Development, Entrepreneurship, and Microeconomics courses.
Dr. Hermosilla joined Carey in 2014 after completing his PhD at Northwestern University’s Kellogg School of Management. Previously he earned his bachelor’s and master’s degrees in Economics from the Pontificia Universidad Catolica de Chile.
