
Medicare Advantage Supplemental Benefits: The Business of Caregiver Support
Open Events
Friday, November 21, 2025
12 - 1 p.m. ET
As Medicare Advantage plans expand their supplemental benefits to include caregiver support, this session will examine the emerging business models, implementation challenges, and the potential for meaningful impact on families navigating complex care needs.
Panelists

Madhavi Vemireddy, MD is Cleo’s CEO, having previously served as Cleo’s Chief Clinical Officer. Madhavi is board-certified in Internal Medicine and has over 24 years of experience in advanced clinical analytics, population health programs, and digital health products.
Madhavi joined Cleo through the CareTribe acquisition, where she was the cofounder and COO. At CareTribe, Madhavi applied her population health experience and her personal journey of caregiving for her eldest son to support family caregivers, irrespective of the age or condition of their loved one(s).
Prior to CareTribe, Madhavi was Chief Medical Officer and Head of Product at ActiveHealth Management and Head of Program Design for Aetna Care Management (both CVS Health companies), where she led the development of evidence-based analytics, population health programs and digital platforms that served over 22 million Americans

Emily Jaffe, MD
Dr. Emily Jaffe is the Vice President and Executive Medical Director of Enterprise Palliative Care Strategy and Implementation for Highmark Health, a $26 billion blended health organization that includes one of America's largest Blue Cross Blue Shield insurers and a growing regional hospital and physician network. Based in Pittsburgh, PA, Highmark Health's 42,000 employees serve millions of customers nationwide through the nonprofit organization's affiliated businesses, including Highmark Inc., Allegheny Health Network, HM Insurance Group, United Concordia Dental, Helion and enGen.
In her role, Dr. Jaffe leads the palliative program which prioritizes and specializes in population health management solutions that benefit payers, providers, and customers through optimizing care in the home. Guided by the quintuple aim, home and community care utilizes data, provider networks, benefits, and clinical best practices to redesign and accelerate adoption of care in the community setting.
Dr. Jaffe is also the post-acute medical director, Allegheny Health Network (AHN), a fourteen-hospital integrated health care system anchored by a quaternary academic medical center that serves the greater western Pennsylvania region and includes more than 2,600 employed and affiliated physicians. In these roles, Dr. Jaffe is responsible for developing and implementing strategies to maximize care in the home and community for high-risk members to achieve a higher level of performance, lower cost, better health outcomes, and better patient experience.

Marisa Scala-Foley serves as the Director of the Aging and Disability Business Institute at USAging, which provides community-based organizations (CBOs) with the tools and resources to successfully adapt to a changing health care environment, enhance their organizational capacity and capitalize on emerging opportunities to diversify funding.
Before coming to USAging, she served as Director of the Office of Integrated Care Innovations in the Center for Integrated Programs at the U.S. Administration for Community Living (ACL), where she managed the agency’s efforts to build the capacity of CBOs for delivery system reform. Prior to that she helped found and lead the Center for Benefits Access at the National Council on Aging. Marisa has worked her entire career in the field of aging on issues related to health care and long-term services and supports. She holds a Masters in Gerontological Studies from Miami University (Ohio), and a Bachelor’s degree in Sociology/Gerontology from the College of the Holy Cross in Worcester, MA.
Moderators

Kate Miller is an assistant professor in the Department of Health Policy and Management at the Johns Hopkins Bloomberg School of Public Health.

Jennifer L. Wolff is the Eugene and Mildred Lipitz Professor and Director of the Roger C. Lipitz Center for Integrated Health Care.
This event is part of a larger series on the 'Conversations on the Business of Health,' which will be one-hour webinars that will engage leaders in business and academia. We will explore questions such as: Should companies invest in their employees’ health? Will artificial intelligence actually advance health? How can business offer healthcare in novel settings?